the EBA Blog

If you’re looking to build a stronger career in business analysis — or simply understand what great business analysts really do — you’re in the right place.

The Essential Business Analyst is your go-to resource for clear, practical insights on how to:

• Engage stakeholders and communicate effectively

• Elicit and define structured, verifiable requirements

• Map processes, analyse data, and drive transformation

• Apply critical thinking and creativity to complex business challenges

• Use AI as a co-pilot while staying ethical and in control

• Thrive in Agile, Waterfall, or hybrid environments

• Build a sustainable, rewarding career in business analysis

Why This Site Exists

Business analysis is evolving fast. AI, automation, and digital transformation are reshaping how organisations work — and BAs are at the centre of that change.

This site (and the book The Essential Business Analyst) was created to help you stay current, confident, and capable in an increasingly tech-driven world.

Here you’ll find:

• Practical guides and real examples from modern projects

• Career advice and professional development tips

• Insights into tools, techniques, and future BA trends

Join the Community on LinkedIn

Follow along for weekly posts on business analysis, BA careers, and the future of work.
Whether you’re just starting out or already established, you’ll find knowledge and inspiration to move forward with clarity.

Welcome — and here’s to better analysis, smarter change, and meaningful progress.

— Stephen Ruffell
Author of The Essential Business Analyst: Mastering Business Analyst in the AI Age